In April last year, Google answered the “what’s next for
smartphones?” question when they announced their latest in paradigm-changing
technology – Google Glass. It now seems they may have also answered the “what’s
next for advertising?” question at the same time.
On Thursday last week (August 15th) Google was
granted a new patent
for a Google Glass-based ad system dubbed “Pay-per-gaze”. Using eye-tracking technology, the system would
allow Google to charge advertisers for the number of times someone literally
looked at their ad.
For advertisers themselves, the analytics that could be
performed on their ads suddenly becomes mind-boggling.
But what else could be in store for consumers who are
wandering around with an augmented-reality interface strapped to their face?
Here are just a few places this technology could go in the
not so distant future:
·
Augmented Reality Billboards: Imagine looking up
at a billboard and then seeing it burst in to life – think the Jaws 19
billboard in Back To The Future 2.
·
Window displays and POS: As the technology
reaches critical mass, you may start to see POS react to your stare – a
personalised experience for every viewer.
·
Pay-per-emotion: The patent also made mention of
tracking eye-dilation to determine the viewer’s emotional state. This would
allow Google to charge extra if your ads made an emotional connection.
And where to from there?
In November last year the Puzzlebox Orbit was launched on
the crowd funding website, Kickstarter.com As reported by CNN,
this is a brainwave-controlled toy helicopter that literally lets you navigate
by thinking. Users simply need to wear a special headband and think were they
want the helicopter to fly.
How long until this technology is built into the likes of Google
Glass? How long until you can call a friend, make a Google search, or buy
something online, simply by thinking about it?
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