It wasn’t so long ago that if you wanted to
talk to “the kids”, your first port of call was Facebook and Twitter. But as
advertising grew more prolific, and their parents starting friend requesting
them, Millennials began migrating to more obscure Social Networking sites.
Today, it’s not unusual for a media schedule to also include Instagram,
Pinterest and even Snapchat. But what’s next? In 2015, where will the
Millennials be heading?
The following is a list of some of the more
obscure social networking sites around the world. It’s important to note that
not all of these sites offer advertising placements yet, and not all of these
sites see a lot of New Zealand traffic yet. But in both cases, ‘yet’ is the key
word. And, if nothing else, if you do use these apps and sites in your
campaign, at least you know you will be talking to a niche market.
·
Wanelo
(Want, Need, Love) combines shopping, fashion blogging, and social networking
all in one. It's very popular among teens, allowing them to discover, share,
and buy products they like.
·
Kik
Messenger is an app-based alternative to standard texting that
kids use for social networking. It's free to use but has lots of ads.
·
Ask.fm is a social site that lets kids ask questions and answer those
posted by other users -- sometimes anonymously.
·
Omegle is
a chat site (and app) that puts two strangers together in their choice of a
text chat or video chat room.
·
Yo.
is a bare-bones social app that sends a short text message to friends and
family, simply reading "Yo" (and speaking the word aloud). Users can
also subscribe to receive a Yo when other events happen (like a sale?)
·
Whisper is a social "confessional" app that allows users to post
whatever's on their minds, paired with an image.
·
Tagged is similar to Facebook in
that it lets you set up profiles, message friends, play games and post photos.
It has more than 300 million members and is the ninth most popular site in the
US.
·
LiveJournal
is a social blogging site that lets you share common interests with people from
around the world. The site has more than 16 million journals and is the eighth
most popular social site in the US.
·
Badoo is a site that helps you connect with new friends - or more
commonly love interests - in your area. Currently supported cities and towns in
New Zealand are Auckland, Wellington, Christchurch, Dunedin, Hamilton,
Palmerston North, Hastings, Tauranga and Invercargill.
• Path is a mobile-only social journalling
site (think intimate version of Facebook) that limits you to 150 friends.
• Couple
is even more intimate, created for sharing your thoughts, photos and videos
with just one other person, usually your partner.
• Highlight
taps into your Facebook profile (when you sign in) to let you know when
friends, or friends of friends, or other Highlight users with similar interests
are nearby. Other similar options are: Circle, Banjo and Meetup.
• CafeMom
is an online coffee group for mums worldwide, CafeMom is 11th most popular
social networking site in the US.
• DeviantArt
is where aspiring artists can share their creations with more than 25 million
other members of DeviantArt. More than 160,000 art works including paintings,
sculptures and digital art are uploaded to DeviantArt each day.
• Dogster
is a social site for dog owners to share pics and anecdotes and discuss all
manner of topics related to their precious pooch. (Note, there is also Catster
for cat lovers).
• Flixster
is for film buffs and has all the latest news from the movie world, actor
profiles, video clips, forums and quizzes to test your cinematic knowledge.
Bonus!
Not quite Mellennials (although they maybe
at heart!):
• Grownups
is a New Zealand-based social networking site for people aged 50-up. Members
can message friends, read articles and blogs of interest, participate in forums
and play online games with other users.
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